SKYY VODKA: MAKE. EVERY DAY.

Broadcast, Print, Out of Home, Social

Brief: Bring SKYY Vodka, a brand that fit right into the flashy consumerism of the 90’s, back into relevance for a younger audience.

Response: A campaign that used the brand’s 25th year anniversary as a chance to celebrate its birth, tapping into consumer thirst for artisanal, made-in-America stories. Photographed International Fashion Photographer Tony Kelly, our campaign paid tribute to the aesthetic and attitude that made SKYY famous to celebrate those who, like our founder, see every day as a chance to make something extraordinary.

We launched with a 60-second anthem featuring four WIRED partners that embody what it means to Make Every Day.

15-second cut-downs told more of our story, airing as TV spots and pre-roll content on Hulu, YouTube and Amazon Prime.

Print and Out Of Home shot by International Fashion Photographer Tony Kelly helped support the campaign with billboards in over 22 major cities and published spreads in WIRED, Nylon and Men's Journal.

Behind-The-Scenes interviews gave fans insight into the making of our campaign and how our talent interpret Make. Every Day. 

Finally, 6-second mini-spots across digital channels paved the way for a reinvigorated brand to Make. Every Day. Social. 

Credits:

Chief Creative Officer: Larry McGearty
Creative Director, Copy: JM DaVirro
Creative Director, Art: Maria Samodra
Art Director: Qiana Lee
Director: Adam Donald
Photographer: Tony Kelly

Results: Best in Class, according to Google: 11.1% lift in brand awareness, 9.5% lift in consideration, 102.3% lift in brand interest and 40% completion rate.