AMERICAN EXPRESS: HELLO PAUL (SHOP SMALL)

Broadcast, Digital Content

CLIO Sports Award: Bronze

Brief: Partner with The Brooklyn Nets to drive traffic for Small Business Saturday in Brooklyn.

Response: We introduced Paul Pierce, recently traded to the Nets from Boston, to his new home with a tour of his unique off-the-court passions, served up by a few landmark small businesses. 

Various versions played within the Barclays Center, on the Amex YouTube channel, on the Brooklyn Nets website and on NBA.com. 
 

Credits:

Creative Director: Phil Koutsis
Copy: JM DaVirro
Art Director: Kyle Mahan
Director: Adam Donald