USGA: DRIVE TO PINEHURST

Digital Content, Social

Brief: Use the U.S. Open Trophy’s PR Tour as a chance to pay off the USGA’s Open For All Brand Essence.

Response: We created the Drive to Pinehurst, an episodic series that followed the trophy as it traveled around North Carolina, capturing the stories of three remarkable golfers at different stages of their own U.S. Open journeys. 
 

We showcased a wide spectrum of talent. From the Hall of Fame veteran who once played with the pros...
 

To the young phenom who dreams of one day turning professional.

Credits:

Creative Director: Phil Koutsis
Copy: JM DaVirro
Art Director: Kyle Mahan
Director: Adam Donald